Schema markup generator
for CPA firms and real estate agents

What structured data does

Structured data is a short block of code on your page that states facts in a fixed vocabulary, schema.org: this is an accounting firm, this is its name, address, phone number and website, these are its hours and the profiles that belong to it. Google says it uses structured data that it finds on the web to understand the content of the page, and it recommends the JSON-LD format that this generator writes.

In our studies of US websites from Google Maps in October 2026, 65 of 184 CPA firm websites (35%) and 76 of 163 real estate agent websites (47%) had no structured data that names the firm or the agent. Only 46 of the 163 agent websites (28%) used the RealEstateAgent type.

Structured data does not get a firm recommended on its own. What ChatGPT, Gemini and Perplexity say also depends on the sources they cite, such as your Google Business Profile, its reviews and directories. It is the part of your website that states the facts without leaving them to interpretation.

Which type to choose

Google asks for the most specific LocalBusiness type possible. For a CPA or accounting firm that is AccountingService, the schema.org type for an accountancy business, which is a kind of FinancialService and of LocalBusiness. For a real estate agent, team or brokerage it is RealEstateAgent, a kind of LocalBusiness. If you work under a brokerage, the generator names it as the parent organization.

Both types take the same fields as any local business. Google requires a name and an address for local business markup and recommends a phone number with country and area code, your website and your opening hours. Use the same details as on your website and your Google Business Profile.

Where to paste the code

Paste it into the head of your home page. Most website builders have a field for this, called header code, code injection or custom code: Squarespace calls it Code Injection, Wix calls it Custom Code, Webflow has custom code in the site and page settings, and on WordPress a plugin that adds code to the head of your site does it. If someone else runs your website, send them the code.

Put the code into the page itself, not through Google Tag Manager. Google can read structured data that JavaScript adds, but crawlers that do not run JavaScript cannot. In our own server logs on October 14, 2026, OpenAI’s search crawler ran the JavaScript on 4 of the 7 pages it fetched, and ChatGPT-User, PerplexityBot and GPTBot showed no sign of it.

If your website platform or an SEO plugin already adds business markup, change it there instead of adding a second business. The AI crawler checker shows which schema.org types your home page carries.

How to check it

Google’s Rich Results Test shows whether Google can read the markup and which fields it found. The Schema Markup Validator checks it against the schema.org vocabulary. Our AI crawler checker loads your home page without running JavaScript, the way many AI crawlers fetch pages, and shows whether the markup is there and names your business.