Marketing agencies
AI automation for marketing agencies
Agencies sell results but drown in plumbing: reporting screenshots, lead routing, creative production, attribution archaeology. I build the platform layer that does the plumbing. For an agency managing five-to-six-figure monthly ad spend, that platform is now the business.
Where the money leaks
Reporting eats your margins
Account managers assembling screenshots every Monday is payroll spent on copy-paste. Clients still feel underinformed.
Attribution is guesswork
Leads arrive from Meta forms, landing pages, and calls, and reconcile with ad spend in nobody’s system. One account I audited showed 1 lead against thousands in spend; the real number was 355.
Creative is a bottleneck
Testing velocity is capped by how fast humans can produce variations. Winners fatigue while briefs sit in queues.
What I build for marketing agencies
Client-facing operations platform
One login for your clients: live ads dashboards (Meta, Google, LinkedIn), funnel analytics, CRM, all synced nightly by background jobs and secured per-tenant with row-level security.
Attribution that closes the loop
Lead webhooks, custom-conversion mapping, Conversions-API forwarding, and reconciliation jobs, so cost per lead is a number you trust, per client, per campaign.
AI creative pipeline
Generation of ad copy and creatives in your account’s proven style, quality-gated, published to Meta programmatically. Plus, if you want it, an autopilot that flags what to kill and what to scale, fenced behind budget circuit-breakers.
Proof, not promises
This isn’t hypothetical: I built and operate exactly this platform for a German video-production & performance-marketing agency (~130,000 lines of TypeScript, 229 API routes, 25 background jobs, 7 AI agents). It replaced a €10k/month no-code contractor.
Read the full case studyCommon questions
We already use a reporting SaaS. Why custom?
Reporting SaaS shows metrics; it can’t run your operations. The platform I build syncs the data AND acts on it: routes leads, reconciles attribution, generates creatives, alerts on anomalies. And it’s a white-label asset your agency owns, not another logo in your tool stack.
Can it work with our existing CRM?
Yes. Mirroring an external CRM into the platform (with webhooks + reconciliation, so neither side drifts) is a pattern I’ve shipped in production.
Find the leaks in your operation.
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